SALT



SUMMER 2024 CAMPAIGN FOR SALT UAE

CAMPAIGN identity * PACKAGING
SOCIAL MEDIA GRAPHICS
GRAPHIC DESIGN * SPACE DESIGN








HOT SUMMER DAYS CALL FOR colourful patterns,  JUICY mixes and ABUNDANT FRESH fruits. Here, we TOOK THE essence of local ARAB juice shops to A cool NEW level.  A summer destination WITH layers of freshness served.

I DESIGNED THIS SUMMER CAMPAIGN FOR SALT, A BURGER CHAIN BASED IN DUBAI WITH LOCATIONS THROUGHOUT THE GULF COUNTRIES. FROM DESIGNING THE PACKAGING & GRAPHICS TO TRANSFORMING EACH STORE AND POP UP, I WORKED CLOSELY WITH THE CREATIVE DIRECTOR TO BRING HER VISION TO LIFE.













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︎  kelleyptran@gmail.com